Ephemera Fragrance –
A fragrant journey that stirs the heart and soul
Project Brand Identity + Packaging
Work Art Direction, Brand Design, Digital Design, Strategy, Package Design
Challenge
Design a fragrance brand identity that captures the fleeting beauty of memory and emotion while standing out in the saturated fragrance market.
Ephemera is a fragrance brand identity inspired by the innocence of girlhood and the beauty of fleeting moments. Each meticulously crafted fragrance takes wearers on a journey through memory and emotion, blending nostalgic ingredients to tell a unique scent story. Encased in antique bottles, Ephemera transforms perfume into an artful expression.
Ephemera's mission is simple yet profound: to transport you to the most treasured memories of your life, one fragrance at a time.
Each fragrance is housed in a restored antique bottle, chosen for its beauty and history, transforming every spray into a journey through memory.
