Cliik –
Make space for whatever brings you joy
Project Type Driven Campaign
Work Art Direction, Digital Design, Typography, Motion Media
Challenge
Design a bold, type-driven campaign that captures Cliik’s playful-meets-functional vibe and redefines storage as a source of joy and creativity.
The campaign leverages Cliik’s retrofuturistic container design, using type and shape to mirror its modular forms and establish a cohesive design system that clicks. The visuals transform storage into a fun, stylish experience, blending toy-like charm with functional design to inspire everyday organization.
Position Cliik as the go-to brand for storage, sparking joy for whatever matters most.
The social first concept turns organization into a game with the joy of making space.
