Ella Peters

Chamoire Tea Haus –

Brewing ancient tradition into modern ritual

Project Brand Identity + Package Design

Work Art Direction, Package Design, Print Production, Brand Design, Digital Design

Challenge

To design a brand identity and packaging experience that redefines tea as a modern ritual, bridging ancient traditions with a sensory experience.

Chámoire's ritual tea offers more than just tea—it’s a sacred pause, a moment of ancient serenity in a modern world.

The brand design draws from tea traditions with the fluidity of water and the grounding beauty of earth and leaves. Inspired by Japanese aesthetics, it celebrates simplicity, imperfection, and harmony, embodying tea’s connection to the elements.

Chamoire’s design draws from tea traditions with the fluidity of water and the grounding beauty of earth and leaves. Inspired by Japanese aesthetics, it celebrates simplicity, imperfection, and harmony, embodying tea’s connection to the elements.